The greatest race of our lives is underway and will be decided this decade, and the winners will shape the future of the planetThe race is between the old grinding gears of burnt-out industrial revolutions and the new sustainably focused industry of the 21st century, strangely yet not so strangely, led by the insurance sector.The stage is global but with 68% of the world's population projected to live in urban areas by 2050, all roads lead to our cities of the near future, how we build them, how we shape them, how they shape us.The biggest misconception of the race is that it is a macroeconomic game and that the average individual has no place on the stage, though nothing could be further from the truth.The game's rules are governed by an economic voting machine that is predominantly driven by the individual players through mobile voting machines in their pockets counting every purchase paid, tracking every movement made, recording every page they’ve viewed.Unfathomable amounts of money is spent every minute on persuading every level of the human experience that the old comfortable ways can be continued well into the future, and deep down you know its rubbish, but business as usual is just so comfortable, and you have your own problems, bills to pay, it's not your problem, you just want an easy life… But your voting machine keeps voting, day in and day out, the poor performing home you live in, the electricity provider you’re paying, the car you’re driving, the food you’re buying, the Superfund that’s growing, the habits you are passing down the generations.So what am I getting at here, what do I want from you?Only for you to start to be more aware of how important you are as an individual, and to act and spend in line with who you think you are and what you stand for.Don't like global warming? Change energy provider, super fund, and bank to those who support clean energy and sustainable finance and development.Don't like pollution? Use more public transport or rethink your mobility needs, Mobility-as-a-Service (MaaS) is coming to a city near you.Don't like animal cruelty? Buy less dead animals.Don't like human cruelty? Buy more ethical clothing.Want to invest in a sustainable future while providing wealth for the future? Buy or build sustainable homes